Tuesday, May 6, 2014



New adidas apparel lowers your temperature and raises your game -

New adidas apparel lowers your temperature and raises your game banner

New adidas apparel lowers your temperature and raises your game

adidas recently launched a revolution in active cooling technology, the adidas Climachill™ range. The range incorporates an innovative fabric using titanium and 3D aluminium cooling spheres. The technology provides an instant 'chill' effect to help athletes's performance in warm conditions lowering their body temperature so they can train harder, run longer, retain their focus and compete better. 
adidas understand the importance of temperature management to make athletes better and for the first time used evaporation and conduction methods together. Revolutionary aluminium cooling spheres are strategically located to correspond with the warmest area of the body, cooling skin down upon contact. In addition to the aluminium dots, the groundbreaking SubZero flat yarn contains titanium and is woven throughout the inside of each Climachill™ jersey, delivering up to 36 % more cooling capacity*. 
The range was rigorously tested in the state of the art adidas 'Clima' chamber, with temperatures as high as 50°C. By using a 35-degree 'hot plate' to simulate critical functions of the human skin, adidas were able to determine a pre-selection of functional fabrics to find the ultimate Climachill™ fabric. 
The Climachill™ technology is available withon various categories including; Men's, Women's and Kid's Training, as well as Tennis and Outdoor wear. The key pieces in the Climachill™ product range are the Men's Training t-shirt and the Women's Tennis top.
David Beckham, Climachill™ ambassador commented on the new range: 'Playing and training in extreme conditions can be very challenging both mentally and physically. In my time as a player I have played in cold conditions in the North of England and in very hot climate in the US – weather can really make a difference to an athlete's performance. The technology used in the Climachill™ range will really help athletes concentrate on their game so they can perform at their best, even in the harshest of conditions.'
Heike Leibl, adidas SVP for Training added: 'At adidas we are constantly striving to create innovations to make the athlete comfortable so they can focus on performance. The Aluminium Cooling Spheres used in the Climachill™ range provide an instant 'chill' effect to keep the athlete at their peak optimum temperature to perform at their best in any conditions."
*compared to past adidas Climacool garments
For the full media kit and high res imagery click here.


adidas Climachill - A Cooling Revolution - YouTube


David Beckham has joined the cooling revolution. Have you?

Selena Gomez Launches Summer Rebel Collection for adidas NEO Label
Selena Gomez, global style icon and guest designer for adidas NEO Label, today launches her new Summer 2014 collection with the release of beautiful new imagery.

The established adidas NEO Label guest designer has added 27 hot summer pieces to her range, taking her inspiration from street style and creating a collection that blends soft pink tones with tough monochrome looks. Selena models her favourite pieces from the collection in a series of shots released today that show the collection's sweet but rebellious spirit.

Selena poses in the design studio for a range of playful images, hanging out in the black and white floral jumpsuit with shoulder cutouts. She pairs shiny black leggings and metallic suede dance shoe with a black and white striped sleeveless blouse tied at the waist for an edgy, preppy look.

The summer collection is perfect for dressing up and dressing down. For a casual look, team the dip-dyed ombre tank top with ultra-short blue high waisted shorts and layer a soft medium grey heather cardigan for maximum comfort. For an edgier, dressy feel, high waisted shiny black leggings work well with a faux leather pink biker vest with a pearlescent sheen. Whatever the occasion, Selena's collection offers tough summer style with a girly edge.

Footwear is also a key focus of the range, which offers bold designs in a metallic pink finish. The bassline basketball-inspired hi-top sneaker has a pink mirror shine, there is a soft metallic suede dance shoe and a pearly pink ballerina with contrast black ribbon. The look is completed with the addition of a funky woven scarf or a wide-brimmed summer hat in sand, black or glow pink emulate Selena's boho look whilst shading your face from the sun.

For more information on Selena's new summer collection and to stay up to date on all things NEO, go to http://www.adidas.com/neo or visit the NEO Twitter account @adidasNEOLabel.

The adidas NEO Label is available at adidas NEO stores in Alpha Angle, Berjaya Times Square, Metrojaya Midvalley and Parkson KLCC as well as online at shop.adidas.com.my.
For the full media kit and high res imagery click here.

Introducing "Forever Blue", the new campaign from adidas and Chelsea Football Club designed to launch the new home kit for the 2014/15 season.Chelsea Football Club and adidas are delighted to unveil the new home kit for the 2014/15 season, which is available now for pre-order.
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Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today's runners are chasing. 
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A variety of digital-print patterns from ocean waves to cityscapes have been applied to the ZX Flux to create models that pioneer progression. Finished with the ZX Flux's floating 3-stripes and iconic ZX heel cage and outsole, the Photo Print pack blends unbridled spirit with design that is limited by imagination alone. 
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Issued on behalf of adidas Malaysia by Relevez Communications.
For more information please do not hesitate to contact me at soraya@relevez-pr.com
Mailing address: Relevez Communications, 16-3 Jalan 30/70A, Desa Sri Hartamas, Kuala Lumpur, WP, 50480, Malaysia

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