Sunday, May 18, 2014



Cinecittà and Chopard together for the beauty of cinema in the world
 Dario Francheschini, Caroline Scheufeel the co-owner of Chopard, Luigi Abete and Rodrigo Cipriani
 Karlie Kloss and Caroline Scheufele of Chopard
Micaella Ramazotti

Chopard, the mark of supreme excellence in the world of watches and jewellery, sponsor of the Cannes Film Festival and producer of the Golden Palm, will also be the main sponsor of an important restoration of the entrance to Cinecittà in Rome. Work will start in May and be completed by the end of September, 2014.

The project, developed jointly by Cinecittà Studios S.p.a. and Luce-Cinecittà S.r.l., will be announced on 14th May, the inaugural day of the 67th edition of the Cannes Film Festival, on the terrace of the Hotel Martinez. The same hotel is hosting a photographic exhibition entitled "Backstage at Cinecittà", with images from the Archivio Storico Luce, organised in collaboration with the Cineteca Nazionale (national film archive). 

This marks the first appointment in a partnership the three organisations intend to extend over the next few years, in forms and content of strategic importance for thy myth of Cinecittà that is famous around the world.

Since 2011, the Studios at via Tuscolana 1055, Rome, have been a destination for thousands of visitors thanks to the initiative of Cinecittà Si Mostra. Founded in 1937 and built to a design by Gino Peresutti, they lived through their moment of greatest splendour from the 1950s onwards, when the studios were dubbed “Hollywood-on-Tiber” thanks to the number of American blockbusters produced there.

Among the films made there were Quo Vadis by Mervin Le Roy, War and Peace by King Vidor, Ben Hur by William Wyler and Cleopatra by Joseph L. Mankiewicz, together with such splendid films as Luchino Visconti’s Bellissima, Vittorio De Sica’s Umberto D., Fellini’s I Vitelloni, Dino Risi’s Il Viale della Speranza and A Difficult Life, and dozens of French films, including Fanfan la Tulipe (1952) by Christian Jaque and The Golden Coach by Jean Renoir. 

There were also genre films such as classic westerns like Sergio Leone’s For a Few Dollars More and socially committed works like Ludwig by Luchino Visconti, 1900 by Bernardo Bertolucci, Salo, or the 120 Days of Sodom by Pier Paolo Pasolini and Once Upon a Time in America by Leone.

Among the international productions: The Last Emperor by Bertolucci, The Adventures of Baron Munchausen by Terry Gilliam, The Godfather, Part III by Francis F. Coppola, Cliffhanger by Renny Harlin, The English Patient by Anthony Minghella, and Gangs of New York by Martin Scorsese, which sealed the bond between Scorsese and scriptwriter Dante Ferretti; they first met at Cinecittà on the set of Fellini’s City of Women (1980).

Studio 5 at Cinecittà – the largest in Europe – was named after Fellini, who won five Oscars, last year, while Chopard, which was already a responsive partner of Cinecittà Studios and Luce-Cinecittà, dedicated an event inspired by La Strada to the commemoration.

Among the latest films to have emerged from the studios of Cinecittà are We have a Pope by Nanni Moretti, To Rome with Love by Woody Allen, Romeo & Juliet by Carlo Carlei, Borgia I – II (TV series), The Third Person by Paul Haggis and Everest by Baltasar Kormakur.

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