Malaysia External Trade Development Corporation (MATRADE) will bring new life to the Lifestyle sector this year when they organise and host the inaugural Malaysia Fashion Week (MFW). MATRADE will join forces with STYLO International to host this 3-pillar B2B event scheduled from 17 to 22 October 2014.Datuk Wong Lai Sum and Dato Nancy Yeoh sign as Datuk Professor Jimmy Choo and Datuk Dr Rebecca Fatima Sta Maria look on
One for the road; Datuk Wong Lai Sum, Datuk Professor Jimmy Choo, Datuk Dr Rebecca Fatima Sta Maria and Dato Nancy Yeoh shake hands after the signing ceremony
This will mark the first dedicated trade fashion event organised by the Government Agency in partnership with the private sector at an international level for the local fashion industry. The 3 pillars under the new MFW are the Malaysian Fashion Season; the Mercedes-Benz STYLO Asia Fashion Week and FACIT, a trade exhibition. FACIT is abbreviation for Fashion, Art, Cosmetic, Interior and Textiles.
An MoU signing ceremony and media conference were held in MATRADE today. Leading the signing ceremony was Datuk Dr Wong Lai Sum, CEO of MATRADE and Chairman of the MFW with Datuk Nancy Yeoh, President & CEO of STYLO International and Co-Chairman of the MFW. Witnessing the signing ceremony were the Secretary-General of the Ministry of International Trade and Industry Datuk Dr Rebecca Fatima Sta Maria who is Advisor of the MFW and Datuk Professor Jimmy Choo, Honorary Advisor of the MFW and AFW.
“In the Government’s continuing effort to put Malaysia in the global fashion map, it is important that the country has a defined fashion agenda. A government and private sector collaboration is necessary and today we are pleased that MATRADE and STYLO International has signed an MoU to jointly organise the Malaysia Fashion Week and establish a segment within INTRADE call FACIT, the trade exhibition of this fashion week” said Datuk Dr Rebecca Fatima Sta Maria, Secretary General, Ministry Of International Trade And Industry at the MoU signing ceremony in Kuala Lumpur.
Citing Malaysia’s renowned global achievement in fashion creativity, ready-to-wear brand names and traditional textile, she urged Malaysian companies in the Lifestyle sector to participate at INTRADE 2014 and the Malaysia Fashion Week to promote, position and brand Malaysia in the global fashion arena.
MATRADE is the national promotion agency of Malaysia and has 44 offices in major cities across all 4 continents. MATRADE connects Malaysian enterprises to world markets. STYLO International together with Mercedes-Benz holds its annual B2C fashion festivals in Kuala Lumpur in March and the recently launched B2B Mercedes-Benz STYLO Asia Fashion Week (MBSAFW) capsule event. The MBSAFW is the only Mercedes-Benz Fashion Week in South-East Asia and its 30th in the world.
Also present at the ceremony were key players and representatives of the country’s fashion and retail industries such as MODA (Malaysia Official Designers Association), BDA (Bumiputra Designers Association), YODA (Young Official Designers Association), the Malaysian Footwear Manufacturers' Asscociation, the Malaysian Jewellery Association, the Malaysian Retail Chain Association, Branding Association of Malaysia, dDesigners, Industry players and Fashion Schools, Universities and Academies.
During the Malaysia Fashion Week, the trade exhibition - FACIT@INTRADE will feature unique displays of high-style products and services from local and international designers, manufacturers and artists.
The fashion presentations under the Malaysia Fashion Season (MFS) will unveil Malaysia’s best of the best for the coming season and will feature leading and emerging Malaysian creative talents – fashion, accessories, hair and make-up.
The Mercedes-Benz STYLO Asia Fashion Week will continue its domination on Asia with “Asia for Asia” bringing designers, celebrities, fashion buyers and international media for the event from over 15 Asian countries.
All events are held in conjunction with INTRADE 2014, Malaysia’s 8th international event for exporters organised by MATRADE. INTRADE 2014 will focus on lifestyle products:
· Fashion Apparel & Textiles
· Fashion Accessories, Footwear & Jewellery
· Cosmetics, Toiletries, Health & Wellness
· Gifts, Souvenirs & Stationery
· Home Products & Services
· Lifestyle Electrical & Electronics
· Interiors, Furnishings & Fittings
INTRADE 2014 will be held from 20-22 October at Menara MATRADE, Kuala Lumpur. Over 450 exhibitors from over 30 countries and 300 trade buyers are expected at this event.
For more information on the Malaysia Fashion Week and the FACIT@INTRADE 2014 exhibition please email or contact STYLO International at 03-22845781 OR Doreen (016-2168531) or Natacha (012-9325342). Email to email@example.com or firstname.lastname@example.org.
INTRADE, visit www.intrademalaysia.my OR contact Lorela Chia /Salina (012-278 7936). Email to email@example.com.