ESCADA Joyful -- Smile at the world, and the world smiles back
Miranda Kerr phoning Kee Hua Chee
Miranda Kerr is the face of ESCADA's Joyful perfume as she is such a joy!
*************************************
Miranda Kerr is the face of ESCADA's Joyful perfume as she is such a joy!
*************************************
Joy
is a state of mind and this feeling is perfectly captured in the enticing new
fragrance from ESCADA – ESCADA Joyful. The luminous scent embodies
happiness in a bottle.
The ESCADA Joyful woman approaches life with positivity,
spontaneity and confidence; captivated by the beauty in the world and this
shows in all that she does, helping her to experience #JoyfulMoments.
Inspired by the moment of joy one feels when receiving a beautiful
bouquet of fresh-cut flowers, the fragrance reveals a beautiful, fresh pink
peony, surrounded by dewy white florals, awakening an inner feminine
happiness.
And this new fragrance features a new face – international
supermodel Miranda Kerr – whose outlook on life and natural sophistication,
confidence and spontaneity, reflect the many facets of ESCADA Joyful. She is
the ESCADA woman.
“I
am delighted to be associated with ESCADA Joyful. I love what the
fragrance stands for – it’s about seizing the small opportunities, and finding
pleasure and joy in the moments that make up your day. For me, the scent
conjures beautiful memories of hand-picking a fresh bouquet of flowers. It is
enriched with undertones of earthy sandalwood and delicate pink peony which I
absolutely adore, as peony’s are one my favourite flowers!” said Miranda.
The
campaign was shot in September 2013, by renowned fashion photographer Nathaniel
Goldberg in New York’s Roosevelt Island. Joyful’s advertising campaign is built
around the concept of tranquil gardens hidden in a bustling city.
Set
during the early hours of the morning, the heroine deviates from her usual
route and makes her way into the gardens. Dressed in a specially designed
ESCADA gown, with the wind brushing against her face, she walks carefree then
sees a splendid carousel in the distance.
Anticipating the pleasure and
joy, she runs to the carousel and climbs on. She lives in the moment, relishing
the #JoyfulMoments - enjoying her ride with the city skyline in the background.
Delicate
and light like morning dew, ESCADA Joyful is a delightfully floral
scent. Magnolia oil and pink peony are enhanced by the newly
synthesised moss note, called Florimoss, which adds depth to the fragrance, and
gives it a transparent, creamy character.
The
fragrance opens with blackcurrant sorbet which releases a gentle icy sensation
to the skin. Energising notes of mandarin and melon give the
fragrance a free-spirited, playful energy.
The
transparent flacon showcases the soft pink juice. At the neck of the
bottle is an embossed iconic “double E” logo, whilst a
pink jeweled top crowns the flacon, wrapped in a gold finish.
Eau de Parfum
75ml
RM355
Eau de Parfum 50ml
RM
275
Eau de Parfum 30ml
RM
196
Body Lotion
150ml
RM 116
Shower Gel
150ml
RM 104
No comments:
Post a Comment