Introducing: FACIT @ Intrude
Malaysia 2014 & Malaysia Fashion Week 2014
Marking its debut as a national and international event, the
inaugural Malaysia Fashion Week (MFW) 2014 will bring together Malaysian and
international fashion distributors to Kuala Lumpur from 17 to 22 October 2014
with a trade exhibition called FACIT (Fashion, Art, Cosmetics, Interiors and
Textile).
This ground breaking event will be further supported by a series of fabulous
fashion shows, featuring 65 designers from 15 countries, and stylish gala
events.
FACIT is the lifestyle component of MATRADE’s
trade initiative INTRADE (International Trade Malaysia), a very successful
national and international trade fair that has been running for the past 7
years.
In its 8th edition this year, MATRADE is taking a quantum
leap in faith for lifestyle and creativity as key growth areas for Malaysia
with special emphasis on Fashion, Art, Cosmetics, Interiors and Textile.
The 2014 INTRADE has 412 exhibitors
from over 12 countries and 300 trade buyers from 17 to 22 October 2014 and will
be hosted at Menara MATRADE, KL. The event will also see the biggest Fashion
Week Sale open to the public for only 8 hours from 2:00pm to 10:00 pm on the
final day (22 Oct 2014), with a variety of high quality fashion and lifestyle
products up for grabs.
MFW is a collaborative effort between national trade promotion agency
MATRADE (Malaysia External Trade Development
Corporation) and the country’s leading fashion event organiser STYLO International, supported by the
Ministry of International Trade and Industry (MITI).
This
event will mark the first dedicated trade fashion event organised by a
Government Agency (MATRADE) in partnership with the private sector and its
multinational collaborators at an international level.
The partnership with Stylo
International also sees the injection of the Mercedes-Benz Stylo Asia Fashion
Week (MBSAFW) into further boosting MFW. The MBSAFW is a joint collaborative
effort of Stylo International and luxury automaker Mercedes-Benz. MBSAFW will
see designers from 15 Asian countries showcase their work using the MFW as its
Asian platform and INTRADE as its trade collaborator.
Mercedes-Benz will also
be displaying the sleek lines of their brand new Mercedes-Benz C200 within the
FACIT installation.
With this jam packed program full of
dynamic events, MFW aims to elevate Malaysia into a major fashion hub both in
Asia and internationally.
MFW
Pillars
MFW
is led by MATRADE’s CEO Datuk Dr Wong Lai Sum as Chairman and STYLO International’s President & CEO Datuk Nancy
Yeoh as Co-Chairman. Secretary-General of MITI, Datuk Dr Rebecca Fatima
Sta Maria acts as Advisor of MFW and Datuk Prof. (Dr) Jimmy Choo is on board as
Honorary Advisor.
The main pillars of the inaugural MFW
will include:
·
Malaysia
Fashion Showcase (MFS)
Highlighting the very top tier of leading and emerging Malaysian designers and their collections such as Joe Chia, Bon Zainal, Melinda Loo and many more; as well as creative talents from accessories, hair and make-up industries.
Highlighting the very top tier of leading and emerging Malaysian designers and their collections such as Joe Chia, Bon Zainal, Melinda Loo and many more; as well as creative talents from accessories, hair and make-up industries.
·
Mercedes-Benz
STYLO Asia Fashion Week (MBSAFW)
Ranked as the 30th fashion week in the world, this “Asia for Asia” fashion week will feature international designers from 15 countries from the ASEAN and Asian region.
Ranked as the 30th fashion week in the world, this “Asia for Asia” fashion week will feature international designers from 15 countries from the ASEAN and Asian region.
·
FACIT
(abbreviation
for Fashion, Art, Cosmetics, Interior and Textiles)
A lifestyle trade fair installation within INTRADE as an initiative to support and showcase fashion and related industries. The installation will include local and international designers, manufacturers and artists covering the following categories:
A lifestyle trade fair installation within INTRADE as an initiative to support and showcase fashion and related industries. The installation will include local and international designers, manufacturers and artists covering the following categories:
§ Fashion
Apparel & Textiles
§ Fashion
Accessories, Footwear & Jewellery
§ Cosmetics,
Toiletries, Health & Wellness
§ Gifts,
Souvenirs & Stationery
§ Home
Products & Services
§ Interiors,
Furnishings & Fittings
Global arena for the Malaysian fashion industry
Placed
in an international B2B arena, MFW will be used as a platform to further the
Malaysian retail sector and boost the country’s standing as a top global
fashion and shopping destination.
“The
Intrade Malaysia 204 exhibition lifestyle component is aimed at positioning
Malaysia as the region’s number one destination for leading fashion brands,
accessories, textiles and lifestyle products. This will place Malaysia on the
map as the international destination inspired by the
latest designs, quality textiles and high quality fashion accessories.” said
Datuk Dr Wong Lai Sum, CEO of MATRADE and Chairman of MFW.
“The private sector’s efficient,
market-oriented approach coupled with the government’s knowledge of local
circumstances, brings together the best in this partnership. We also want to
create opportunities for social and commercial innovation and open doors to
better engagement with designers, traders and buyers,” said Datuk Dr Rebecca Fatima Sta Maria,
Secretary General, Ministry Of
International Trade And Industry and Advisor to MFW.
Malaysia Fashion Week will be held from 17-22 October 2014, while INTRADE
and FACIT @INTRADE will take place from 20-22 October 2014; held at Menara
MATRADE Jalan Khidmat Usaha, Off Jalan Duta 50480 Kuala Lumpur, Malaysia.
For more information, browse over to intrademalaysia.my and mbstyloafw.com or follow the social media pages by searching for Stylo International and MBStyloAFW on Facebook/Twitter/Instagram and by ‘Liking’ the facebook.com/IntradeMalaysia page.
For more information, browse over to intrademalaysia.my and mbstyloafw.com or follow the social media pages by searching for Stylo International and MBStyloAFW on Facebook/Twitter/Instagram and by ‘Liking’ the facebook.com/IntradeMalaysia page.
WHEN I WAS INVITED TO JOIN THE HARD HAT TOUR OF THE INSTALLATION OF THE BAJU OF MALAYSIA'S TOP DESIGNERS, I ASSUMED IT WAS JUST RHETORIC.
WHEN I ARRIVED, I WAS ACTUALLY GIVEN A YELLOW HARD HAT TO WEAR!
THIS CAUSED A MIN HEART ATTACK AS I ASSUMED MATRADE BUILDING WAS SO SHODDILY BUILT USING CHEAP MATERIALS AND CEMENT MIXED WITH SAND TO CUT COSTS THAT THE CEILINGS WERE CRACKING AND THE SLABS OF CONCRETE COULD FALL ON MY HEAD AT ANY MINUTE!
SO I LOOKED UP TO CHECK IF THERE WERE ANY CRACKS IN THE CEILING OR WERE THE FLOORS WARPING AS THESE ARE SURE SIGNS OF IMMINENT COLLAPSE OF MATRADE BUILDING. AFTER ALL, IF A STADIUM CAN CRASH, MATRADE CAN ALSO SUFFER SUCH A FATE AND BUDDHA SAID I COULD NOT DIE A VIRGIN.
I TAPPED THE WALLS AND THEY SEEMED SOLID ENOUGH. IN FACT EVERYTHING WAS SHIP SHAPE AND THERE WERE NO HAIRLINE CRACKS ON THE CEILING, WALL OR FLOOR SO I WAS SAFE AS HOUSES!
SO THE YELLOW HARD HATS WERE JUST FASHION FUN ACCESSORIES AND AT NO TIME WERE OUR LIVES IN DANGER SO MY VIRGINITY REMAINED INTACT AS BUDDHA HAD PLANNED.
IN FACT, WE WERE ASKED TO BRING THE YELLOW HARD HATS HOME!
AUREEN JEAN NONIS, DIRECTOR OF LIFESTYLE SECTIONOF TRADE AND SERVICES PROMOTION DIVISION OF MATRADE AND DATO NANCY YEOH, CO-CHAIRMAN OF MALAYSIA FASHION WEEK
AUREEN JEAN NONIS OF MATRADE AND DATO NANCY YEOH. NOTICE HOW DATO NANCY YEOH'S LUSTROUSN LOCKS HAVE TO CASCADE OVER HER AMPLE ASSETS UNLIKE FLAT CHESTED WOMEN WHOSE HAIR SIMPLY HANG STRAIGHT DOWN, SO SAD, TOO BAD, GET A PAD, THATS THE FAD, I NOT MAD
VANITHA AND MEDIA
SOME OF THE DISPLAYS, NOT ALL WERE UP YET ON 17 OCTOBER 2014
SUSILA DEVI, DEPUTY CEO OF MATRADE
SUSILA DEVI, DEPUTY CEO OF MATRADE AND HER TRUSTY, DEPENDABLE AND HARDWORKING SIDEKICK AUREEN JEAN NONIS
LOOK AT THE GIANT TROLLEY
LOVE THIS SKELETAL DRESS
LOVE THE HAT
LOVE THE STRAWS
VERY DE NICE
DATO NANCY YEOH HOLDING COURT
THERE IS A CAROUSEL HERE, JUST LIKE THE WEDDING OF BENJAMIN AND ELIZABETH YONG ON 18 OCTOBER 2014!
DATO NANCY YEOH THE HEAD OF CONSTRUCTION WORKERS
WELL DRESSED LABOURERS I MUST SAY
NOT AS BUSTY AS DATO NANCY YEOH I BELIEVE
VALENTINO CORNER
CAN YOU BELIEVE THESE COUTURE LOOKING DRESSES ARE MADE OF LOWLY, ORDINARY PAPER????
THE ULTIMATE THROWAWAY DRESSES! I LOVE THEM! SO INGENIOUS!
THEY LOOK LIKE COUTURE GOWNS BY VALENTINO WHO IS FAMIOUS FOR RED CARPET RED GOWNS!
STUNNING
INTERESTING!
ONE OF A KIND
UNIQUE LIKE KEE HUA CHEE WHO IS ONE OF A KIND AND LAST OF HIS KIND IN THIS KALPA
SLINKY
COOL
RED HOT
NICE
WEDDING GOWNS
DIVINE, SAYS DATO NANCY YEOH
DATO NANCY YEOH WORE SOMETHING LIKE THIS WHEN SHE MARRIED
REGAL
STATELY
MARVELOUS GOWNS BY BILL KEITH
CAN'T TAKE LRT IN THIS BUT MAYBE CAN
HORSING AROUND
RED GOWN FOR KAVITA WHO IS VERY TALL
DATO NANCY YEOH COULD NOT FIT THIS GOWN
AMAZING
MALAYSIA'S PR QUEEN IS DATO NANCY YEOH
LOVE HER PURPLE BLOUSE BY ISSEY MIYAKE
ENOUGH TO SWEEP THE STAIRCASE
RED CARPET GOWN
MOTHER OF ALL GOWNS
FLORAL
FANCY A MERRY GO ROUND AT MALAYSIA FASHION WEEK 2014
FASHION DOES GO ROUND AND ROUND!
THE CEILINGS WERE NOT FALLING ON THEIR HEADS SAD TO SAY
LOOK AT WHAT MATRADE OFFERS! WORLD CLASS SERVICES AND FACILITIES
TABLES FOR DESIGNERS AND BUYERS!
FACE TO FACE MEETINGS FOR BUYERS AND DESIGNERS
INTERNATIONAL BUYERS AND LOCAL DESIGNERS CAN SIGN DEALS HERE
SUSILA DEVI AND KEE HUA CHEE
AZRUL AND KEE HUA CHEE
AZRUL AND KEE HUA CHEE
AZRUL AND AUREEN, SO MATCHING THEIR NAMES BUT SHE IS HIS BOSS
SUSILA DEVI AND DATO NANCY YEOH
SUSILA DEVI AND DATO NANCY YEOH. HER HAIR ON RIGHT SIDE FAIL TO COVER HER ASSETS
AUREEN JEAN NONIS, SUSILA DEVI AND DATO NANCY YEOH
COOL TRIO
PC
STRAIGHT TALKING---THIS IS THE FIRST TIME STYLO IS INVOLVED IN A FASHION WEEK CONNECTING DESIGNERS AND BUYERS WITH THE SUPPORT OF MATRADE WHO IS FLYING IN HUNDREDS OF TRADE BUYERS AND JOURNALISTS!
Fact
Sheet
Day One - Hard Hat Tour @ INTRADE 2014 and
The Inaugural Malaysian Fashion Week 2014
Friday, 17th October 2014
3:00pm – 5:00pm
MATRADE Room
Hard
Hat Tour
:
Behind
the scenes look of INTRADE 2014 & the inaugural Malaysia Fashion Week (MFW)
2014 being set up for FACIT (Fashion,
Art, Cosmetics, Interiors & Textiles)
The
tour led by
:
Madam
Susila Devi (Deputy CEO of MATRADE)
Datuk
Nancy Yeoh (Chairman of MBStyloAFW & Co-Chairman of MFW)
Tour
included
:
·
FACIT
exhibition – one of a kind fashion installations which is set to be the talk of
the town & on par with international shows around the world
·
Exhibitions
booths – set up of lifestyle & fashion booths
FACIT
area included
:
An
impressive tunnel leading towards FACIT area accompanied on both sides by
mannequins that will eventually be dressed in various designers’ outfits. The
vision of MFW 2014 will be displayed artistically; akin to a fashion museum displaying
looks from around the world, with mannequins “cascading” down a flight of
stairs and a magnificent fashion carousel in the centre.
Malaysia
Fashion Week 2014
The
MFW 2014 is happening concurrently with the national annual trade fair, INTRADE
2014, co-hosted by national promotion agency MATRADE (under the Ministry of
International Trade & Industry) & Malaysia's premier fashion event
organiser Stylo International.
1 comment:
Well, this 'not famous and rich' blogger gave you a ride when no one else did. Kindness are hard to find. Anyways nice meeting you (:
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