WEAR TO
BE THE NEXT BIG MOBILE APP AMONG TREND CRAZY ASIAN CONSUMERS
Japan’s No. 1 fashion mobile app which combines best of fashion and
social media in a revolutionary Smartphone App making waves in Asia
THE TOP 3 MANAGERS FROM 'WEAR' JAPAN WITH TIMOTHY CHEN, DIRECTOR OF ASIA FASHION INC
TIMOTHY CHEN AND KEE HUA CHEE
RACHEL LEONG AND DADDY MICHAEL LEONG
DAVID LIM, EDMUND DE RUN AND ANGIE DE RUN
HIDENORI FUKUSHIMA THE GLOBAL BUSINESS DEVELOPMENT MANAGER OF 'WEAR'
THE HOT 3 GUYS FROM 'WEAR' JAPAN
HIDENORI FUKUSHIMA AND KEE HUA CHEE
Malaysian fashionistas will have plenty to be
excited about this month as Start Today Co. Ltd., the owner and operator
of Japan’s largest fashion e-commence portal, Zozotown launched WEAR, arguably Asia’s
hottest look book mobile application and fashion social community, in Kuala Lumpur today.
WEAR is Japan’s No.1 fashion mobile
application ( for iOS and Android ) featuring daily trending
looks by brands and fashionistas from all over the world. The mobile application has
seen 3.2 million downloads since it was first introduced in October 2013.
There
are to-date 2.5 million active users in Asia and over 1 million trending looks
shared. The app was launched in Singapore earlier this month.
“WEAR combines the best of all popular social
media applications and activities such as photo sharing, journaling, hashtagging
and e-commerce into one exciting smartphone app,” said Hidenori Fukushima, Manager, WEAR Global Business Development.
The mobile application allows users to search for trending looks and the hottest styles of
celebrities around the world; save photos of clothes they like; and upload and
share their countless fashion selfies or pictures of styles they find
attractive.
WEAR’s users are mostly young, social media-savvy style conscious
individuals who are keen to document their personal style and daily outfits. It
is also a useful tool for those looking for fashion inspiration.
At
the exclusive pre launch with media at Signature on the Hill in First Avenue, Bandar 1Utama, bloggers who attended were
able to upload the app instantly and post pictures of themselves clad in
outfits inspired by local designers, who will be showing at the Malaysia Fashion
Week 2014.
The Malaysia Fashion Week (MFW) is a collaborative effort between
national trade promotion agency MATRADE (Malaysia External Trade Development
Corporation) and the country’s leading fashion event organiser STYLO
International.
Timothy Chen, Director of Asia Fashion Inc, said, “WEAR
users can be classified into three categories : General users, brand
representatives and WEARISTAS. Brand representatives use the app to market
their clothing lines whilst WEARISTAS are a select group of fashionable people
ie; models, celebrities and ordinary people turned fashionistas.”
WEARISTAS are specially appointed brand ambassadors
whose user profile attracts thousands of followers and appear in the trending
tab. Asia Fashion Inc, Asia's leading online fashion hub, is WEAR’s marketing
partner for Malaysia Fashion Week 2014.
Fashion conscious consumers can download WEAR for
free on Google Play and the App Store. The app has been successfully introduced and
is growing exponentially in Taiwan, South Korea and Hong Kong.
In addition to being a fashion styling tool,
WEAR also allows users to purchase items online.
“Zozotown’s database of products and existing agreements with thousands of brands and stores allow for consumers to view product information and images online. Users can also contact merchants directly to make online purchases,” says Chen. Not all brands deliver to all countries though but WEAR easily solves the problem by showing similar alternatives by other brands which users can consider.
In
Japan, the monthly revenue generated through this app is US$1.2 million. In a
month, the click-through rate is 15% which is higher than the usual 1% to 2%
for e-commerce portals, hence WEAR can be an effective marketing tool for
brands. Following the launch in Malaysia, WEAR will work towards getting more
local fashion brands on board.
In Singapore, the app has 90 brands signed on. Start Today Co Ltd is also looking into
launching WEAR in the United States of America in the next 3 months.
WEAR was launched at an exclusive sundowner attended by fashionistas, Asian and local
designers, models and socialites at Signature @The Roof, 1First Avenue, Bandar
Utama today.
The app is the official digital partner of
the inaugural Malaysia Fashion Week (MFW) 2014 show segments from 20-22nd
October 2014, particularly for Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)
and Malaysian Fashion Show (MFS).
As part of the fashion festivities, WEAR will
be selecting one lucky fashionista or blogger to be the recipient of the
coveted WEARISTA Style Icon Award on October 22nd, 2014.
The WEARISTA Style Icon Award recipient will
win a trophy, 10 exclusive invites for the
Malaysia Fashion Week 2014 “After-Party” on October 22nd,
2014 and a John Robert Powers@ Stylo Academy private session worth over
RM2,000.
To win the coveted WEARISTA Style Icon Award
competition, just upload a picture of yourself wearing a designer or
designer-inspired outfit from the list of designers showcasing at MFW 2014 on
WEAR and hashtag #ootd #MBStyloAFW #< name of blogger who introduced you to
WEAR app> by 21st October 2014.
The most stylish photo and/or most creative
interpretation of a participating designer outfit wins. More information on
WEAR and MFW 2014 can be obtained by looking up “WEAR” in the Google Play Store or App Store and mbstyloafw.com,
respectively or follow Stylo International and MBStyloAFW on social media - Facebook/Twitter/Instagram.
About Start Today
START TODAY CO., LTD. founded by Yusaku Maezawa is a Japan-based company
engaged in the E-commerce (EC) business which operates Internet shopping
Website, as well as the provision of other related services.
The Company's main
business consists of the store planning and developing business, including the
purchase and sale of apparel materials through the Company's original selection
shops on ZOZOTOWN, an Internet E-commerce Website; the store operation and
management business, which solicits tenants to open stores on ZOZOTOWN and
manages the stores; the fulfillment related supporting businesses, such as the
development of EC Website operation systems, design production, contracted
logistics and marketing support.
About STYLO
International
London-based
STYLO International has offices in Kuala
Lumpur, Singapore, Hong Kong, Chennai and Jakarta. Together with Mercedes-Benz,
it holds its annual B2C fashion festivals in Kuala Lumpur in March called the
Mercedes-Benz STYLO Fashion Grand Prix in
March and the recently launched B2B Mercedes-Benz STYLO Asia Fashion Week (MBSAFW) at year end.
The
MBSAFW is the only Mercedes-Benz Fashion Week in South-East Asia and its 30th
in the world for the German luxury automaker whose fashion influence covers
fashion weeks across all 4 continents.
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1 comment:
great idea of creating an all-in-one e-commerce platform! you might also be interested in mobile app development Singapore. do check it out :)
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