Sunday, October 19, 2014

MALAYSIA FASHION WEEK 2014---'WEAR' APP IS THE NEXT BIG MOBILE APP AMONG TRENDY ASIANS AND IT IS ALREADY JAPAN'S BIGGEST FASHION MOBILE APP WITH 3 MILLION USERS I JAPAN AND ASIA! UPLOAD 'WEAR' APP NOW!

KEE@FSWMAG.COM

WEAR TO BE THE NEXT BIG MOBILE APP AMONG TREND CRAZY ASIAN CONSUMERS
Japan’s No. 1 fashion mobile app which combines best of fashion and social media in a revolutionary Smartphone App making waves in Asia
THE TOP 3 MANAGERS FROM 'WEAR' JAPAN WITH TIMOTHY CHEN, DIRECTOR OF ASIA FASHION INC 
 TIMOTHY CHEN AND KEE HUA CHEE
 RACHEL LEONG AND DADDY MICHAEL LEONG 
 DAVID LIM, EDMUND DE RUN AND ANGIE DE RUN
 HIDENORI FUKUSHIMA THE GLOBAL BUSINESS DEVELOPMENT MANAGER OF 'WEAR'
 THE HOT 3 GUYS FROM 'WEAR' JAPAN
HIDENORI FUKUSHIMA AND KEE HUA CHEE

 Malaysian fashionistas will have plenty to be excited about this month as Start Today Co. Ltd., the owner and operator of Japan’s largest fashion e-commence portal, Zozotown launched WEAR, arguably Asia’s hottest look book mobile application and fashion social community, in Kuala Lumpur today.

WEAR is Japan’s No.1 fashion mobile application ( for iOS and Android ) featuring daily trending looks by brands and fashionistas from all over the world. The mobile application has seen 3.2 million downloads since it was first introduced in October 2013. 

There are to-date 2.5 million active users in Asia and over 1 million trending looks shared. The app was launched in Singapore earlier this month.

“WEAR combines the best of all popular social media applications and activities such as photo sharing, journaling, hashtagging and e-commerce into one exciting smartphone app,” said Hidenori Fukushima, Manager, WEAR Global Business Development.

The mobile application allows users to search for trending looks and the hottest styles of celebrities around the world; save photos of clothes they like; and upload and share their countless fashion selfies or pictures of styles they find attractive.

WEAR’s users are mostly young, social media-savvy style conscious individuals who are keen to document their personal style and daily outfits. It is also a useful tool for those looking for fashion inspiration.

At the exclusive pre launch with media at Signature on the Hill in First Avenue, Bandar 1Utama, bloggers who attended were able to upload the app instantly and post pictures of themselves clad in outfits inspired by local designers, who will be showing at the Malaysia Fashion Week 2014.

The Malaysia Fashion Week (MFW) is a collaborative effort between national trade promotion agency MATRADE (Malaysia External Trade Development Corporation) and the country’s leading fashion event organiser STYLO International.


Timothy Chen, Director of Asia Fashion Inc, said, “WEAR users can be classified into three categories : General users, brand representatives and WEARISTAS. Brand representatives use the app to market their clothing lines whilst WEARISTAS are a select group of fashionable people ie; models, celebrities and ordinary people turned fashionistas.”
WEARISTAS are specially appointed brand ambassadors whose user profile attracts thousands of followers and appear in the trending tab. Asia Fashion Inc, Asia's leading online fashion hub, is WEAR’s marketing partner for Malaysia Fashion Week 2014.
Fashion conscious consumers can download WEAR for free on Google Play and the App Store. The app has been successfully introduced and is growing exponentially in Taiwan, South Korea and Hong Kong.
In addition to being a fashion styling tool, WEAR also allows users to purchase items online. 

“Zozotown’s database of products and existing agreements with thousands of brands and stores allow for consumers to view product information and images online. Users can also contact merchants directly to make online purchases,” says Chen. Not all brands deliver to all countries though but WEAR easily solves the problem by showing similar alternatives by other brands which users can consider.

In Japan, the monthly revenue generated through this app is US$1.2 million. In a month, the click-through rate is 15% which is higher than the usual 1% to 2% for e-commerce portals, hence WEAR can be an effective marketing tool for brands. Following the launch in Malaysia, WEAR will work towards getting more local fashion brands on board. 

In Singapore, the app has 90 brands signed on. Start Today Co Ltd is also looking into launching WEAR in the United States of America in the next 3 months.

WEAR was launched at an exclusive sundowner attended by fashionistas, Asian and local designers, models and socialites at Signature @The Roof, 1First Avenue, Bandar Utama today. 

The app is the official digital partner of the inaugural Malaysia Fashion Week (MFW) 2014 show segments from 20-22nd October 2014, particularly for Mercedes-Benz STYLO Asia Fashion Week (MBSAFW) and Malaysian Fashion Show (MFS). 


As part of the fashion festivities, WEAR will be selecting one lucky fashionista or blogger to be the recipient of the coveted WEARISTA Style Icon Award on October 22nd, 2014.

The WEARISTA Style Icon Award recipient will win a trophy, 10 exclusive invites for the  Malaysia Fashion Week 2014 “After-Party” on October 22nd, 2014 and a John Robert Powers@ Stylo Academy private session worth over RM2,000.

To win the coveted WEARISTA Style Icon Award competition, just upload a picture of yourself wearing a designer or designer-inspired outfit from the list of designers showcasing at MFW 2014 on WEAR and hashtag #ootd #MBStyloAFW #< name of blogger who introduced you to WEAR app> by 21st October 2014.

The most stylish photo and/or most creative interpretation of a participating designer outfit wins. More information on WEAR and MFW 2014 can be obtained by looking up “WEAR” in the Google Play Store or App Store and mbstyloafw.com, respectively or follow Stylo International and MBStyloAFW on social media - Facebook/Twitter/Instagram.
                                                                       
About Start Today

START TODAY CO., LTD. founded by Yusaku Maezawa is a Japan-based company engaged in the E-commerce (EC) business which operates Internet shopping Website, as well as the provision of other related services. 

The Company's main business consists of the store planning and developing business, including the purchase and sale of apparel materials through the Company's original selection shops on ZOZOTOWN, an Internet E-commerce Website; the store operation and management business, which solicits tenants to open stores on ZOZOTOWN and manages the stores; the fulfillment related supporting businesses, such as the development of EC Website operation systems, design production, contracted logistics and marketing support.

About STYLO International
London-based STYLO International has offices in Kuala Lumpur, Singapore, Hong Kong, Chennai and Jakarta. Together with Mercedes-Benz, it holds its annual B2C fashion festivals in Kuala Lumpur in March called the Mercedes-Benz STYLO Fashion Grand Prix in March and the recently launched B2B Mercedes-Benz STYLO Asia Fashion Week (MBSAFW) at year end. 

The MBSAFW is the only Mercedes-Benz Fashion Week in South-East Asia and its 30th in the world for the German luxury automaker whose fashion influence covers fashion weeks across all 4 continents.
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 JUDE BENJAMIN OF THE ROOF, KEE HUA CHEE THE SUPERSTAR BLOGGER CUM WORLD'S GREATEST JOURNALIST AND NG KUN TEK
 JUDE BENJAMIN, KEE HUA CHEE AND NG KUN TEK
 HIDENORI FUKUSHIMA AND COLLEAGUES FROM 'WEAR' JAPAN HEADQUARTERS
 TIMOTHY CHEN, DIRECTOR OF ASIA FASHION, AT RIGHT


 TIMOTHY CHEN AND KEE HUA CHEE
 KEE HUA CHEE WITH PUSSIES AND TIMOTHY CHEN, DIRECTOR OF ASIA FASHION INC
 ANDREW LIM, IRENE YEOH AND DAVID LIM
 ANDREW LIM JIAN WEI, IRENE YEOH AND DAVID YEOH
 ANDREW LIM AND KEE HUA CHEE COULD BE TWINS
 ANDREW LIM JIAN WEI IS 20 AND KEE HUA CHEE IS 35 BUT THEY LOOK LIKE CLOSE SIBLINGS
 RACHEL LEONG AND DADDY MICHAEL LEONG OF CSF
 RACHEL LEONG IS VERY DE PRETTY AND SO IS KEE HUA CHEE
 2 PRETTY SISTERS
 2 PRETTY SISTERS
 JOHNNY THE CHEF OF JOJO ITALIAN RESTAURANT AT TROPICANA COUNTRY CLUB WITH THE HOT SISTERS
 HOT
 EDMUND DE RUN AND ANGIE D'RUN OF NANO SMARTWATER WHICH STRENGTHENS IMMUNE SYSTEM
 DAVID LIM, EDMUND DE RUN AND ANGIE DE RUN OF SMILIN' THRU CHALETS WHICH IS A GAME, FARM AND LODGE RESORT IN JOHANNESBURG, SOUTH AFRICA
 KEE HUA CHEE JOINS IN
 EDMUND AND ANGIE DE RUN
 KY MALUPA WHO IS VERY MAGANDA FROM PHILIPPINES AND IS A TRAINER AT STYLO ACADEMY AND IRENE YEOH
 IRENE YEOH, KEE HUA CHEE AND KY MALUPA
 KY MALUPA, HUBBY MARCOS MALUPA AND IRENE YEOH
 2 HOTTIES
 KEE HUA CHEE IS HOTTEST OF ALL HOTTIES
 BLONDES HAVE MORE FUN
 BLOGGERS
 BLOGGERS
 VANITHA THE EMCEE
 VIDEO CLIPS ABOUT 'WEAR' APP






 HIDENORI FUKUSHIMA THE GLOBAL BUSINESS DEVELOPMENT MANAGER OF 'WEAR'
 HIDENORI IS QUITE HANDSOME
 THE 3 GUYS FROM 'WEAR' JAPAN
 HIDENORI FUKUSHIMA
 Q AND A SESSION


 SEXY BLOGGERS




 YES WE WEAR 'WEAR'!


JAMES NG KUN TEK AND ANDREW LIM JIAN WEI
 NG KUN TEK AND LIM JIAN WEI WHO IS SO FAIR AND HIGHCLASS LOOKING
 STEFANO AMBROGI OF OSARE DESIGN
 STEFANO AND SIEW LAY
 FILIPINO DESIGNER, SANDY TAN AND FIANCE
 SANDY TAN RUNS OPTIMAX, THE BEST LASER EYE SURGERY IN MALAYSIA
 CHNG AND CHNG JUNIOR
 CRAIG SANTY OF CHAEN-SANTY MEDIA GROUP, KEE HUA CHEE AND ROBERT CHAEN OF CHANGEU GROUP
 CRAIG, KEE HUA CHEE AND ROBERT CHAEN
HIDENORI FUKUSHIMA, GLOBAL BUSINESS DEVELOPMENT MANAGER OF 'WEAR' JAPAN AND KEE HUA CHEE

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