Saturday, March 10, 2012

STYLO 2012 ITINERARY

KEE@FSWMAG.COM

STYLO 2012 IS UPON US AGAIN FROM 19 TILL 25 MARCH SO HERE IS THE PROGRAMME;

‘FASHION FANTASIES’ AT STYLO FASHION GP 2012

Agreement Signing with major partners and sponsors at 4 secret venues

Stars of Cirque du Soleil and a host of international performing artistes are set to hit town for the upcoming STYLO Fashion Grand Prix and its KL 2012 theme ‘Fashion Fantasies’. Led by its Presenter Mercedes-Benz, major sponsors and partners signed an agreement today with the country’s biggest fashion event which will see life-sized props and heart-stopping performances transported from London’s West End to KL’s fashion runways in the lead-up to the 14th Malaysian Petronas F1.

Hosted in partnership with Kuala Lumpur City Hall (DBKL), the Fashion GP which will be staged in 4 secret venues in the Klang Valley will kick off on the 19th of March through to race day on the 25th of March 2012.

The key partners and sponsors today included Mercedes-Benz represented by its President & CEO Roland Folger; Carlsberg Brewery Malaysia by its Managing Director Soren Ravn; Visa International by its Country Manager for Malaysia Stuart Tomlinson; F&F by its Commercial Director Hem Patel; Panasonic Malaysia by its Deputy Managing Director Chris Tomachi; Proctor and Gamble by its Regional Manager for Singapore and Malaysia Lau Sook Ping, the Hilton Kuala Lumpur by its General Manager Daniel Welk and A Cut Above by its Creative Director Winnie Loo. The festival’s make up team Pick A Brush will be supported by make-up sponsor INGLOT and PJCAD.

Norazah Yusof, Head of Tourism for Kuala Lumpur City Hall represented the office of the Datuk Bandar of Kuala Lumpur. “As one of the most-anticipated events in the calendar of the GP season we are delighted that STYLO is hosting its festival in so many interesting tourism spots within our capital city”, said Norazah.

The secret venues comprise 4 sites within the Klang Valley; a 120-year old heritage building, a new commercial outlet, an industrial site and a community estate atop a small hill in the heart of KL.

Launched in 2007 to promote the 10th KL F1 and presented by Mercedes-Benz since inception, the now London-based STYLO International will fly in an exciting 10-member circus-based performing arts contingent from London who include aerialists, stilt walkers, fire-eaters, free-runner, pole dancer and break dancers of Beyonce and Rihanna.

“Aerialists operate by simply hanging themselves from the ceiling, fire breathers breathe fire, breakdancers dance on their necks at breakneck speed and free-runners crawl high walls and jump off tall buildings. Fantasies allow us to dream and act out such impossibilities”, said Datuk Nancy Yeoh President & CEO of STYLO International. She further added that the UK circus stars are brought out here to accompany Malaysian fashion designers to make Fantasy look ‘impossibly fashionable” this F1 season.

Also in the troupe are contortionists sister act, Yvette and Delia Wright who played ‘inferri creatures” in Harry Potter & the Half-Blood Prince who will reprise their fantasy role at the Harry Potter Circus Bash hosted by Mercedes-Benz.

“STYLO’s fantasy theme is intriguing and the concept of combining circus with fashion is unique. We have no doubt it will generate quite a bit of magic for Mercedes-Benz this Formula 1 season, making it yet again of one of the most-anticipated events of the year”, said Roland Folger, President & CEO of Mercedes-Benz. Folger who launched the World Fashion Series partnership with STYLO last December also took the opportunity to announce the first successful fashion exchange programme signed on by the Series and an international fashion week.

The Grand Opening Night hosted by the Datuk Bandar of Kuala Lumpur will tribute the greatest Malaysian performing artistes of all time. “Saloma & P.Ramlee: A Fashion Fantasy Perspective” will feature a nostalgic yet cutting-edge look at the duo’s fashion influences in the 60’s which will feature the Bumiputra Designers Association with leading hair stylist, Winnie Loo in its line-up.

This year will also see a selected number of invitations for the otherwise closed door festival being made available to the general public via Carlsberg Brewery, STYLO’s beverage partners for 2012. Soren Ravn, MD of Carlsberg Malaysia said: “Kronenburg will be working closely with our retail partners for the distribution of these tickets via competition and loyalty programmes.”

Kronenburg will host its first evening ‘L’Apperitif Fashion & Paris of the East’ featuring ‘Rapunzel’s Fantasies’. Asahi, on the other hand will provide exotic accompaniment to Mercedes-Benz at 'Hogwarts', the secret fantasy venue where the luxury automaker will host its first evening.

The Festival will also see the return of BritishIndia to its runway for the finale gala of the Mercedes Benz STYLO Fashion Awards. “BritishIndia & the Forbidden City” will take a look at fashion and its fantasies via the eyes of the 2 great economies in Asia.

As part of STYLO’s CSR initiative, this year, for the 3rd year running, the highly successful Mercedes-Benz STYLO Emerging Designers’ Competition returns with 'Fashion Fantasies: Recycling is the New Black' which will feature 12 finalists from various fashion institutions rolling out their avant-garde pieces made of recyclable materials. The winner of this competition will be the leading act of the Mercedes-Benz STYLO World Fashion Series.

This year also features the inaugural Mercedes-Benz STYLO Model of the Year Search presented by international fashion label F&F which finals will take place during the festival. The competition will see winners prized with modeling contracts from F&F and opportunities to strut the runways of international fashion events.

“This model search is an extension of the emerging talent development programme by STYLO and Mercedes-Benz. Models are very important as they play an integral role in the development of fashion” said Yeoh.

S T Y L O

Fashion Grand Prix 2012

19th MARCH TO 25TH MARCH 2012

Stylo Fashion Grand Prix KL 2012 themed “FASHION FANTASIES”

Presented by Mercedes-Benz and VISA as the official card, STYLO returns as one of the main highlights of the 14th Malaysian Formula 1 Grand Prix and will be hosted in four locations in the capital city. In partnership with Kuala Lumpur City Hall (DBKL), the main event will take place at a “secret location” in a 120-year old heritage building in the heart of the city which will be transformed to create a whimsical and fanciful ambiance of yesteryear. The other locations will be a new commercial outlet, an industrial site and a community estate atop a small hill in the heart of KL which will not be short of interesting fantasy d├ęcor and effect.

GRAND OPENING NIGHT

“Saloma & P Ramlee : A Fashion Fantasy Perspective”

19th March 2012, 830pm

Hosted by Datuk Bandaraya Kuala Lumpur, the night will feature a

nostalgic yet cutting-edge look at the duo’s fashion influences in the

60’s which will feature the Bumiputera Designers Association (BDA) with

leading hair stylist, Winnie Loo in its line-up.

Dress code : Nostalgic glamour

2. KRONENBOURG NIGHT

20th March 2012,8.30pm

Kronenburg presents L'apperitif Fashion & Paris of the East featuring Rapunzel's

Fantasies. Fashion by Gallo and Rapunzel by A Cut Above and MIKO

Dress Code : French

3. THE STYLO FASHION GRAND PRIX SHOWCASE FEATURING

A.EMERGING DESIGNERS COMPETITION 2012 AND YOUNG DESIGNERS ARENA

(YODA)

21ST March 2012, 1000am

STYLO presents the Emerging Designers Competition featuring Fashion

Fantasies : recycling is the new black, continuing its CSR initiative. It will

feature 12 finalists from various fashion institutions rolling out their avant-

garde pieces made of recyclable materials. The winner of this

competition will be the leading act of the Mercedes-Benz STYLO World

Fashion Series.

YODA takes centre stage again with its young and talented designers. YODA

was established with the aim of developing and promoting 3 creative sectors

consisting make-up, fashion design and hair.

Dress Code : Fashionable/Smart

B. MALAYSIAN OFFICIAL DESIGNERS ASSOCIATION (MODA)

21st March 2012, 300pm

A showcase marathon by designers

Dress Code : Fashionable/Smart

C. HARRY PORTER CIRCUS BASH

21st March 2012, 9.30pm

Mercedes-Benz presents ‘Harry Porter at the Circus” with a dose of

celebration and spectacle where carnival meets fashion.

The ringmaster, stilt walkers, clowns, jugglers take centre stage whilst fashion is

merely the excuse.

Dress Code : Witch, Wizard & Muggles in Circus or Couture

4. MAD HATTERS BALL

22nd March 2012, 830pm

Alice in Wonderland comes to town in style. Featuring previous Mercedes

Benz STYLO Designer of the Year, Edric Ong (2009), Khoon Hooi (2010) and

Jendela KL (2011). Along with Mercedes-Benz STYLO Best Showcase designers

Bill Keith (2010) and Jovian Mandagie (2011) with STYLO’s Emerging Designer

of the Year Alexis Saw (2010) and Lorenzo Peh (2011).

Dress Code : Madhatters Mad bride & groom

5.MERCEDES-BENZ STYLO FASHION AWARDS GALA

23rd March 2012, 830pm

Presented by Mercedes-Benz featuring BritishIndia & The Forbidden City.

The show will see the regal era of the Emperors and Maharajas through

fashion. The awards to be presented will be Mercedes-Benz STYLO Designer of

the Year 2012, Mercedes-Benz STYLO Best Showcase 2012 and Mercedes-Benz

STYLO Model of the Year 2012.

Dress Code : Emporer, Empress, Maharaja, Maharani. If all fails, black tie.

6. MERCEDES-BENZ PETRONAS F1 TEAM BASH FEATURING ELLIE & MATILDA

24TH March 2012,9.00pm

The ultimate F1 party will be hosted by the most amazing F1 race team

featuring an opportunity to catch some of the biggest names in motor-racing.

STYLO will present Emerging Designers, Ellie and Matilda.

Dress Code : Fashionable/Smart

7. MERCEDES-BENZ STYLO MODEL SEARCH 2012 FINALS

25TH March 2012, 830pm

Mercedes-Benz & FnF present the finals of Mercedes-Benz STYLO Model

Search 2012 and the launch of STYLO Model Club. An evening to

mingle with supermodels, fashionistas, socialites and F1 drivers.

Dress Code : Drop Dead Gorgeous. It’s a pool, you fool…!

STYLO will launch the 'STYLO Model Club' At the close of the festival on the 25th of March 2012.

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