Thursday, March 20, 2014

INES DE LA FRESSANGE CREATES LIMITED EDITION COLLECTION OF ABSOLUTE FRENCH CHIC FOR UNIQLO!

KEE@FSWMAG.COM
I interviewed Ines de la Fressange when she launched her own label 'Ines de la Fressange' in Paris back in the 1990s when she even had a big boutique in Avenue Montaigne, the poshest and priciest shopping street in Paris. Sadly her store lasted only a few years but I adore her! 

Last year, she relaunched her label again under the same name so I wish her all success. I think her mistake when she launched her own brand was not modelling herself. I remember asking her she did not model her own clothes and she said she did not want to give the impression her collection was meant only for models. I disagreed and told her since she was a French model and icon and designer, she should be the face of her label. Uniqlo obviously agrees as Ines de la Fressange is now modelling her own range! 


UNIQLO Launches Special Collaboration with Ines de La Fressange

From France to the World

Petite Parisienne

Bleu, Blanc, Parisienne

Note Parisienne

Souffle de Parisienne


UNIQLO announces the launch of a special collection created in collaboration with French fashion icon Ines de La Fressange. The concept of UNIQLO LifeWear has always been to extend beyond fashion and to enrich lives. The 2014 Spring Summer lineup continues to pursue this mission, by partnering with French fashion icon Ines de La Fressange to offer a special collaborative line for women.

Rather than following trends, this collection offers clothing that Ines would wear. Specially designed to make women feel good and look beautiful, details such as the height of the waist line, opening of the neckline and the overall fit have been carefully refined through a long fitting process with Ines in order to create a perfectly balanced collection.

"The qualities important to me are beauty, originality, and elegance. The price doesnt matter at all. The most enjoyable thing for me is the ability to mix and match styles, and my favorite items cover a broad spectrum from inexpensive to pricey. The potential to freely mix and combine many different items is a source of constant pleasure", said by Ines.

Talking about his experience working with Ines, Naoki Takizawa, the Design Director of UNIQLO, said I think that Ines has an immeasurable influence on the fashion world. She is loved by designers everywhere, and her comments as a model and co-creator of clothing give rise to the true nature of apparel. Talking with Ines, images of the next generation of clothing come to me naturally. We have combined that with UNIQLOs LifeWear concept.”

The collection comprises four lines, Petite Parisienne; Bleu, Blanc, Parisienne; Note Parisienne; and Souffle de Parisenne, which includes items such as caps, stoles, blouses and pants. Take a sneak peek at the Ines de La Fressange collection here: http://www.uniqlo.com/my/ines/index.html.

Exclusively at UNIQLO Fahrenheit88, the collection will be available in Malaysia from 28 March 2014. Selected lines will also be available at KLCC.


Luxurious clothes, and beyond from UNIQLO and Ines
Ines charm lies in her universal style which is entrenched in refined feminine beauty but with a touch of mischievous playfulness. Her concept is Parisian chic, based on authentic quality and individual values, unconstrained by price or brand. It is a mixture of genres, utilising a wide range of items from luxury to vintage, for a universal appeal.

About the four lines:


Petite Parisienne



Evoking the spirit of traditional French work clothes, the classic and time-honoured silhouette has been updated with playful details, such as rounded collars or floral motifs hidden under the sleeves. Available in late March.

Bleu, Blanc, Parisienne


The French blue, white, and red provides the inspiration for this line, with a Parisian twist on UNIQLO favorites such as polo shirts, Oxford shirts, chino pants, and jeans. Available in late March.


Note Parisienne


A refined style is expressed in this line of basics which includes draping dresses, beautifully sheer knitwear, and soft and delicate chiffon blouses. These items can also be worn casually for an authentic Parisian chic style. Available in May.

Souffle de Parisienne


With natural and refined colors, beautiful silhouettes that show off the line of the body without constricting movement, and quick-drying fabrics that wont cling, this line is perfect for practicing yoga, exercising, or just relaxing at home. Available in May.


About Ines de La Fressange

Born into an aristocratic family in France, Ines de La Fressange forged a career as a fashion model, becoming Chanel’s star model from 1983 to 1990, as well as the muse of designer Karl Lagerfeld. In 1989 she was chosen by the French government as the likeness for a bust of Marianne, the symbol of the French Republic.

Ines is also active as a designer, journalist, author, and fashion consultant, and in 2010 was selected as a member of L’OrĂ©al’s “Dream Team”. Her book Parisian Chic has been translated into 17 languages, with more than a million copies sold worldwide.

In 2013 Ines re-launched her own brand, INES DE LA FRESSANGE PARIS, and has been closely involved as creative director. The luxury lifestyle brand includes a wide range of products to create a truly Parisian style, from ready-to-wear apparel to interior decorations.







About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.14 trillion yen for the 2013 fiscal year ending August 31, 2013 (US $11.62 billion, calculated in yen using the end of August 2013 rate of $1 = 98.36 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,200 stores in 14 markets worldwide including Japan, China, France, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, opened its two first stores in Dhaka in July 2013. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.


Store Directory

Store Name
Address
Telephone
UNIQLO Fahrenheit 88
Fahrenheit 88, Lot G1.01.00, Ground Floor, 179, Jalan Bukit Bintang, 55100 KL
603 2145 8852
603 2145 8853
UNIQLO Suria KLCC
Lot C19-21, Concourse Level, Suria KLCC, Kuala Lumpur City Centre, 50088 KL
603 2166 3350
UNIQLO 1 UTAMA
G135 & F136 (Center Court - old wing), 1 Utama Shopping Centre, Lebuh Bandar Utama, Bandar Utama Damansara, 47800 Petaling Jaya

603 7726 0296
UNIQLO Setia City Mall
Upper Ground 24 & 26, Setia City Mall, Jalan Setia Nusantara U13/17, 40170 Setia Alam
603 3345 6008
UNIQLO Mid Valley
G-JA1C, Ground Floor, Mid Valley Megamall, Lingkaran Syed Putra, 59200 KL
603 2287 0296
UNIQLO Sunway Pyramid
LG1.67 & 68, Level LG1, Sunway Pyramid Shopping Mall, No. 3,
Jalan PJS11/15, Bandar Sunway, 46150 Petaling Jaya, Selangor Darul Ehsan
603 5638 0296
UNIQLO Paradigm Mall
UG-02, Upper Ground Floor, Paradigm Mall, 1, Jalan SS7/26A, Kelana Jaya, 47301
Petaling Jaya, Selangor Darul Ehsan
603 7492 0296
UNIQLO Queensbay Mall
1F-93A & 93(A), First Floor, Queensbay Mall, 100 Persiaran Bayan Indah, 11900 Bayan Lepas, Pulau Pinang
604 644 8300
UNIQLO Alamanda

LG12, LG13 & LG75, Lower Ground Floor, Alamanda Shopping Centre, Jalan Alamanda, Precinct 1, 62000, Putrajaya, Wilayah Persekutuan
603 8881 1257
UNIQLO KL Sogo
Lot 3.3, 3rd Floor, Kompleks Sogo, 190, Jalan Tuanku Abdul Rahman, 50100 KL
603 2691 2733
UNIQLO The Mines
Lot L3-36, Level 3, The Mines, Jalan Dulang, Mines Resort City, Seri Kembangan, 43300 Selangor Darul Ehsan.
603 8938 5543
UNIQLO Berjaya Times Square
Lot 01-02, Level 1, Berjaya Times Square, No. 1 Jalan Imbi, 55100 Kuala Lumpur.
603 2141 2815
UNIQLO Dataran Pahlawan Melaka
G001a, 002 & 003, Upper Ground Floor, Dataran Pahlawan Melaka Megamall Jalan Merdeka, 75000 Melaka
606 282 1419
UNIQLO Cheras Sentral
Lot 700-LG-28E, 28F, 28G, 28H, 28J & 50, Lower Ground Floor, Cheras Sentral, Jalan Cheras, 56000 Kuala Lumpur.
603 9100 2536







Issued on behalf of:         UNIQLO (Malaysia) Sdn Bhd                                         By:                  Edelman Malaysia

For further information, please contact:
Alvin Kiang                           alvin.kiang@edelman.com                                           (+60-3) 2287-8689 ext. 226
Tan Chee Kun                     cheekun.tan@edelman.com                                       (+60-3) 2287-8689 ext. 310


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