WITH GWYNETH PALTROW AS THE FACE OF 'JOUR POUR FEMME' BY HUGO BOSS, I BET IT WILL JUMP OFF THE SHELVES ON THE STRENGTH OF THIS SUPERSTAR'S APPEAL.
Then again, the scent does smell wonderfully fresh like the crack of dawn and promise of a happy day!
White on white; I can only see Gwyneth Paltrow's face floating amid a white sea! This is why it is important to check what is the colour of the photowall so you don't blend into the background!
Gosh, even the props are white. Lucky Gwyneth Paltrow was wearing black shoes or she would appear to be floating
“MAKE THIS YOUR DAY”
BOSS PARFUMS UNVEILS THE NEXT CHAPTER IN ITS FEMALE FRAGRANCE STORY
Following the successful launch of BOSS NUIT Pour Femme – the biggest BOSS Female fragrance launch so far; BOSS Parfums is thrilled to announce the next chapter in its female fragrance story with the anticipated launch of BOSS JOUR Pour Femme. Created to evoke the feelings of the first light of day, BOSS JOUR Pour Femme uses this unique moment to inspire women to fulfil all opportunities and create their very own stories, every day. With an elegant and refined composition, the fragrance has been created to reflect three important female facets – composure, elegance, inspiration – brought together in a beautiful blend of white florals with vibrant citrus.
The scene is set in Valencia, derived from the Latin Valentia, meaning ‘valour’ - it is widely regarded as the city of strength. A modern metropolis, full of beautiful possibilities including arts, science culture and beautiful light –it isthe perfect setting for the launch of BOSS JOUR Pour Femme. Located on the Iberian Peninsula, with unlimited hours of natural daylight, Valencia, the light-infused paradise, was the natural choice for a fragrance inspired by the first light of day.
The global launch will take place at The Hemisferic, the centrepiece of the City of Arts & Science - a spectacular design representative of modern femininity, something perfectly embodied by the BOSS JOUR ambassador. Following the reveal, interviews will take place at La Catuja Hotel in Valencia, a beautiful setting with relaxing gardens in which to think and contemplate the possibilities of the day ahead – truly evocative of this new fragrance.
The ambassador choice for BOSS JOUR Pour Femme was a natural decision for the brand with the importance of selecting someone who encapsulates femininity and elegance. It is with much excitement that BOSS Parfums announces that Gwyneth Paltrow, will be returning for her second campaign as ambassador for BOSS JOUR Pour Femme. Fluent in Spanish, Gwyneth Paltrow hails Spain as her second home and fell in love with the country while living there at the age of 15.
“I think what motivates me to make the most of every day is my curiosity about life. I’m passionate about the things I do and strive on feeling challenged. The main thing is to believe in yourself. If you’re passionate about something you have to just go for it and be confident. The great thing about BOSS JOUR Pour Femme is that it helps makes me feel truly feminine. It’s so much more than just a beautiful smell.”
Gwyneth Paltrow, face of BOSS JOUR Pour Femme
“There is no more perfect ambassador for our BOSS female fragrance brand than Gwyneth Paltrow. She sets out to achieve in everything she does, from her career and business ventures to her family life. The campaign represents and celebrates everything that women around the world are, and that Gwyneth Paltrow is.”
Gwyneth Paltrow was originally showcased as the face of BOSS Parfums in 2012, when she was announced as the ambassador of BOSS NUIT Pour Femme. Hollywood actress, singer, mother, entrepreneur and author, Gwyneth is the epitome of today’s multi-faceted modern woman. Confident, self-assured and supremely successful, her flawless style, elegance and sophisticated femininity in every scenario, make her the natural embodiment of the BOSS woman.
BOSS JOUR Pour Femme now firmly cements the BOSS Parfums reputation as creators of luxury, contemporary classics for both male and female perfumes. Complementing each other perfectly, BOSS JOUR Pour Femme and BOSS NUIT Pour Femme offer a complete day-to-night fragrance wardrobe for women around the world.