Friday, August 31, 2012



The brand new Samsung Full High-Definition EX2F Smart Camera sells for RM 1,799---not cheap but great value for what is packed inside!
This sleek new camera begins selling on 1 September 2012 so after you finish reading its specs in my brilliant blog, hibernate your computer and go get one!
This new Samsung EX2F camera thinks it is a phone and does everything a smartphone does but better in photographic terms! It is also WIFI enabled! Photo 7.JPG
Hur Jin Hoe, Director of Sales & Marketing, SE Asia of Samsung Electronics making welcome speech
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Ariel Arias highlights the key features of the new Samsung Snart Camera EX2F
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Ariel Arias and Hur Jin Hoe with bevy of beauties at the launch of new Samsung Smart Camera
Samsung combines super-bright photography with easy sharing in the new SMART CAMERA EX2F
New model features the brightest compact camera lens with F1.4 aperture
 Singapore – 23 August, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the commercial availability of the EX2F, the latest model in its growing range of Wi-Fi-enabled SMART CAMERAs at the regional media event held in Singapore. Following the success of the EX1 with F1.8 lens, the new model is engineered to deliver super-bright photography thanks to its F1.4 lens. The high image and video quality of the EX2F also comes with the advantage of being able to store and share images remotely using Wi-Fi functionality.
Participants at the event were taken on a cruise along the Singapore River and took part in a friendly competition where they used the EX2F to take scenic shots in the evening, experiencing the camera’s ability to capture stunning images in low-light situations.
“The EX2F delivers stunningly bright image quality in a body that is small, lightweight and stylish. It is the perfect compact on-the-road companion for the DLSR user who expects the best image quality with full creative control,said Mr. Ariel Arias, Head, Corporate Communications, Southeast Asia, Oceania & Taiwan, Samsung Electronics at the regional media event. With the Smart Wi-Fi capabilities of the EX2F, consumers have the freedom to shoot and share images straight from the camera, wherever they are.”

Brightest compact camera with F1.4 lens
The EX2F combines a number of features to deliver incredible picture quality in all conditions. With the segment-leading advanced F1.4 24mm lens, the wide range of aperture steps delivers clear images and video even in very low light conditions. These are easily controlled using the professional front wheel key and Dual Dials, which enable switching between parameters and modes quickly for greater manual control. The low-light capabilities of the EX2F is further enhanced by the 1/1.7” 12 Megapixel BSI CMOS sensor, which delivers clear, blur-free images.
The EX2F’s F1.4 24mm wide-angle lens is approximately four times as bright as a F2.8 camera lens. A further development is that the lens unit now consists of eleven elements in nine groups, with four aspherical lenses and two high refractive lenses. Combined, these provide a 20% increase in the amount of light on the sensor, a 20% increase in image quality and a 10% increase in zoom ratio. 
The lens on the EX2F also incorporates a Neutral Density (ND) filter, giving the user greater control over exposure time in different conditions and making photos appear more neutral in situations of over-exposure.  It also allows for shooting at a very shallow depth of field, so users can isolate their subjects from backgrounds to create stunning portraits. To make bright images clearer, the EX2F also includes Dual IS (OIS and DIS) to minimize the effect of shaking – particularly useful in low-light situations.
Complete control
Housed in a sleek yet durable high-intensity magnesium body, more commonly found on DSLR models, the EX2F combines high-end image quality with convenience and speed. Equipped with Full Manual Control, the EX2F is ideal for DSLR-owners looking for more portable equipment to capture images spontaneously and subtly, and for photographers looking for a step-up in quality from their point-and-shoot whilst retaining ease-of-use and portability.
For those accustomed to the level of creative control on DSLRs, the EX2F allows for shooting in RAW mode for professional standard pictures and also features Aperture and Shutter Priority modes. The Dual Dial and front wheel keys also allow users to quickly and easily adjust exposure for effortless pro-style control.

Bright and intuitive swivel display
The 3.0” Swivel AMOLED display is perfect for lining up great shots and viewing them under any light conditions – and does so whilst consuming little battery power. The screen responds swiftly and displays images in high contrast, while the swivel display allows picture-taking from low and high angles – even self-portraits. The screen also incorporates Samsung’s Smart Panel user interface, which integrates all parameters into one display for easy control over the end result. 

Shooting and sharing from anywhere
The EX2F is the latest in Samsung’s SMART CAMERA range of Wi-Fi-enabled cameras, which take the combination of high-quality imaging paired with connectivity to a new level. Wi-Fi connectivity enables the secure storage of images through Auto Backup to a PC or saving to the Cloud. In addition, sharing on social networking sites such as Facebook or Picasa is easy – or pictures can be sent via email. 
The EX2F’s Mobile Link opens doors for connectivity with smartphones, without even having to resize images or videos. Users can also access the Remote Viewfinder to use their smartphone’s screen to frame shots from a variety of angles. Through the SMART LINK button, all these functions can be accessed with one touch for simplified sharing and storage.

Capture with Full HD Brilliance
Fusing quality with creativity, 1080/30p Full HD Movie Recording with stereo sound allows users to capture videos in high enough quality to enjoy on a Full HD TV. The EX2F also allows still 12 Megapixel photos and videos to be captured simultaneously using the Dual Capture feature, so that any scene can be shot as both photo and video.

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Emcee and photographer enthusing over Samsung new Smart CameraEX2F
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Ariel Arias with BERNAMA TV
Samsung EX2F Product Specifications

Model code
Long value
Image Sensor
Sensor Type
1/1.7″ (Approx. 10.9mm) BSI CMOS
Effective Pixel
Approx. 12.4 Megapixels
Total Pixel
Approx. 12.76 Megapixels
Focal Length
f = 5.2-17.2mm (35mm film equivalent : 24-80mm)
F No.
F1.4(W)-F2.7(T), Include ND filter
Optical Zoom
Schneider-KREUZNACH 3.3X Zoom Lens
Digital Zoom
Still Image mode : 1.0X-4.0X (Smart Zoom : 1.33X), Play mode : 1.0X-12.0X (depends on image size)
Image Stabilization
DUAL IS [Optical Image Stabilisation (OIS) + Digital Image Stabilisation (DIS)]
3.0" Size
3.0"(7.62cm) VGA( 640X480 ) 614k dots(PenTile), Rotating
TTL Auto Focus (Center AF, Multi AF, Tracking AF, Face Detection AF, Face Recognition AF, Selection AF), Manual Focus
Normal : 40cm ~ Infinity (Wide), 100cm ~ Infinity (Tele) / Macro : 1cm ~ 40cm (Wide), 40cm ~ 100cm (Tele) / Auto Macro : 1cm ~ Infinity (Wide), 40cm ~ Infinity (Tele) / Manual : 1cm ~ Infinity (Wide), 40cm ~ Infinity (Tele)
Shutter Speed
Smart Auto : 1/8 ~ 1/4,000 sec
Manual : 30 ~ 1/4,000 sec
Program AE, Aperture Priority AE, Shutter Priority AE, Manual Exposure
Metering System
Metering : Multi, Spot, Center-weighted, Face Detection AE
Compensation : ±2EV (1/3EV steps)
ISO Equivalent
• 1 Step: Auto, ISO 80, ISO 100, ISO 200, ISO 400, ISO 800, ISO 1600, ISO 3200, ISO 6400*, ISO 12800* • 1/3 Step: ISO 80, ISO 100, ISO 120, ISO 160, ISO 200, ISO 240, ISO 320, ISO 400, ISO 480, ISO 640, ISO 800, ISO 1000, ISO 1280, ISO 1600, ISO 1920, ISO 2560, ISO 3200, ISO 6400*, ISO 12800* (* Available only when ISO Expansion is activated)
Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash Off, Red-eye fix
• Wide : 0.8m-7.8m (ISO Auto) • Tele : 0.8m-4.1m (ISO Auto) • Flash EVC : ±1EV(1/2 steps)
Recharging Time
Approximately 4 sec.
White Balance
Auto WB, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom, K
Still Image
• Modes: Smart Auto (Portrait, Night Portrait, Backlight Portrait, Night, Backlight, Landscape, White, Natural Green, Blue Sky, Sunset, Macro, Macro text, Macro Color, Tripod, Action, Fireworks, Candle, Spotlight, Spotlight (Macro), Spotlight (Portrait)), Program, Aperture Priority, Shutter Priority, Manual, Scene (Beauty Shot, Night, Landscape, Text, Sunset, Dawn, Backlight, Beach & Snow, 3D Photo), Magic Plus (Panorama, Magic Frame, Split Shot, Picture in Picture, Artistic Brush, HDR) • Burst: Single, High-speed (10fps, 5fps, 3fps), Precapture, Bracket (WB, AE), Timer • Timer: 10 Sec, 2 Sec • ND Filter effect: On, Off
Image Play
Single image, Thumbnails, Multi Slide Show with Music and Effect, Movie Clip, Smart Album, Creative Movie Maker
Date Imprinting
Date&Time, Date, Off
Movie Clip
• Modes: Smart Scene Detection (Landscape, Blue Sky, Natural Green, Sunset), Movie, Magic Plus (Picture in Picture) • Format: MP4 (H.264) (Max recording time: 20 min) • Size: 1920 X 1080, 1280 X 720, 640 X 480, 320 X 240 • High-speed: 480fps (192 X 144), 240fps (384 X 288), 120fps (640 X 480) • Sound Alive: Sound Alive On, Sound Alive Off, Mute • Image Stabiliser: Off, OIS, Dual IS • Capturing during recording : 9M (1280 X 720, 1280 X 720p), 12M (640 X 480)
Smart Filter : Palette Effect 1, Palette Effect 2, Palette Effect 3, Palette Effect 4, Miniature, Vignetting, Half Tone Dot, Sketch, Fish Eye, Classic, Retro
Pause during recording and playing, Still Image Capture, Time Trimming
External Memory (Optional) : SD card (up to 2GB guaranteed), SDHC card (up to 32GB guaranteed), SDXC card (up to 64GB guaranteed)
File Format
• Still Image: JPEG (DCF), EXIF 2.21, DPOF 1.1 • Movie Clip: MP4 (Video: MPEG-4.AVC/H.264, Audio: AAC)
Image Size
12M : 4000x3000 pixels, 10MP : 4000 X 2672 (10.69M), 9MW : 4000 X 2248 pixels, 8M : 3264 X 2448 pixels, 8M(1:1): 2832 X 2832 pixels, 5M : 2592x1944 pixels, 3M : 1984 X 1488 pixels, 2MW : 1920 x 1080 pixels, 1M : 1024x768 pixels
Digital Output Connector
USB 2.0 (Hi-Speed)
Microphone: Stereo, Internal Speaker: Mono
Video Output
• A/V: NTSC, PAL (selectable) • HDMI 1.4: NTSC, PAL (selectable
DC Power Input
Power Source
Lithium-ion Battery: SLB-10A (1,030mAh), DC power input Connector: Micro USB (7 pin) *Included Battery may Vary Depending on Sales Region
Physical Specification
Dimension (WxHxD)
111.9 x 62.0 x 28.9 mm (Dimension excluding the projection part)
294.3 g (Without battery and memory card media)
Operating Temperature
0 - 40
Operating Humidity
5 - 85 %
S/W and PC OS
Bundle PC S/W
iLauncher, PC Auto Backup, Samsung Raw Converter
Compatible OS
Windows XP SP2 / Vista / Windows 7 / Mac OS 10.4 or higher
Wireless : Yes (Mobile Link, Remote Viewfinder, Social Sharing, Email, SkyDrive, Auto Backup, TV Link, Wi-Fi Direct)
System Requirement in General
For Macintosh
• iLauncher (OS : Mac OS 10.5 or higher, RAM : Minimum 256MB RAM (512MB or more recommended), Hard disk capacity : Minimum 110MB, Others : USB port, CD-ROM drive) • Samsung RAW converter 4 (OS : Apple Mac OS X 10.4 or higher, CPU : Power PC / Intel Processor-based or compatible computer (Core 2 Quad or later recommended), RAM : 1GB or more, Hard disk capacity : Minimum 100MB or more, Others : 1024x768 pixels, Full Color (24-bit or higher) color display compatible monitor)
For Windows
• iLauncher (CPU : PC with processor better than Intel Core 2 Duo 1.66 GHz / AMD Athlon X2 Dual-Core 2.2 GHz or higher, RAM : Minimum 512MB RAM (Over 1GB recommended), OS : Windows XP SP2 / Vista / 7, Hard disk capacity : 250MB or more (1GB and above recommended), Others : CD-ROM drive, USB 2.0 port, 1024×768 pixels, 16-bit color display compatible monitor (1280x1024, 32-bit color display recommended), nVIDIA Geforce 7600GT or later / Ati X1600 series or later, Microsoft DirectX 9.0c or later) • Samsung RAW converter 4 (OS : Windows XP / Vista / 7, CPU : Intel Pentium, AMD Athlon Processor (Intel Pentium 4, AMD Athlon XP or later recommended), RAM : 1GB or more, Hard disk capacity : Minimum 100MB or more, Others : 1024x768 pixels, Full Color (24-bit or higher) color display compatible monitor)
Price and Availability
RM1,799, 1 September 2012 onwards
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit

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