SENHENG, MALAYSIA'S BIGGEST CHAIN OF ELECTRONICS STORES, SPONSORED A LUCKY COUPLE FROM JOHORE TO A SPECTACULAR 7 DAY 6 NIGHT TRIP TO THE LONDON OLYMPICS!
I MUST SAY SENHENG, WITH 128 STORES NATIONWIDE, IS THE MOST PRO-ACTIVE AND GENEROUS CHAIN THAT SPECIALISES IN HOME ELECTRONICS AND APPLIANCES.
Senheng World Sports Championship – Rank & Win Contest
Contest Winner excited over London Trip!
KLIA, 2 August 2012 – Ms Ong Siow Hoon from Johor and her husband won the trip of a lifetime to catch the Olympic Games live in action by Senheng Electric (KL) Sdn Bhd.
Ms Ong received the Grand Prize from Lydia Lew, the Division Head of Marketing and Promotion of Senheng Electric (KL) Sdn Bhd at KLIA.
Ms Ong has been awarded with 2 tickets to London for a 7 Days 6 Nights trip to catch the badminton and football matches. The couple won tickets to the Men’s Badminton Semi Final and Final and Men’s Semi Final Football for the 2012 Summer Olympic. The couple had the opportunity to watch Malaysia badminton ace, Datuk Lee Chong Wei in action but sadly only to watch him lose the Gold Medal by a whisker during the final and decisive set! What a pity!
The World Sports Championship – Rank & Win Contest started from 15 March 2012 to 15 June 2012 with a simple mechanic of just ranking the TOP 10 favourite sports events. The contest was open to customers who had purchased Samsung, Panasonic, Sony and Sharp’s Slim TV during the contest period.
Front the rank result, badminton emerged as the most favourite game, followed by football, volleyball, basketball, table tennis, hockey, tennis, aquatic, athletics and gymnastics.
“Badminton as the most favoured game for Senheng customers inspired us to organize another contest this September to November, where we will send a total of 100 winners to India to watch the India Yonex Open in April 2013” said Lydia, Division Head of Marketing and Advertising.
For more great contests, promotions, and activities from Senheng, visit http://www.facebook.com/SenhengElectric and http://www.senheng.com.my.
Grinning from ear to ear, the winner and her husband declared this all-expenses paid trip of a lifetime was like a second honeymoon as London is such an exciting destination!
About Senheng Electric (KL) SdnBhd
Senheng Electric (KL) SdnBhd was founded in 1989 from a tiny half shop lot, with stocks worth less than RM30,000. Senheng achieved RM900 million sales revenue in 2011, and with more than 100 outlets straddling the length and breadth of the country.
The 2 Channels
SENHENG is operating with 2 channels – SENHENG and senQ Digital Station – with each serving different groups of customer. SENHENG channel position itself as neighbourhoods’ electrical and electronic chain store establishing at housing area’s shop lots and carries middle-range priced products. The senQ Digital Station position itself as premium electrical and electronic chain store establishing in big shopping malls and carries premium products.
The Employee Franchise Scheme
In 1995, Senheng launched its employee franchise scheme with the objective to offer its employees an opportunity to set-up their own business and also the company would like its employees to growth together. Being a franchisee has become an impetus and goal for employee who sees the benefits of setting up their own business. As of July 2012, the company has a total of 55 franchise outlets contributing approximately 36% of the company’s total sales.
PlusOne Membership Card
In 2002, Senheng launched its “PlusOne Membership Card”, a customer loyalty program which helps to build a long-term relation with customers. In 2009, Senheng is celebrating its 1 million PlusOne member database. Being a PlusOne member, he/she can enjoy bundles of benefits, just to name a few such as extra 1 year warranty, special member’s price, and reward points collection.