Tuesday, June 3, 2014

CHINKS ARE NOW THE BIGGEST AND BEST BUYERS OF LUXURY GOODS AND I AM SO GLAD TO BE ONE AS WE YELLOWS ARE NOW TREATED WITH AWE AND ADORATION AS CHINKS SPEND 8 TO 10 TIMES MORE THAN OTHER TOURISTS!

KEE@FSWMAG.COM
Once the chinks were known as the Yellow Peril and we all know the only good Commie is a dead one! But since China came to its senses, the Middle Kingdom is now making up for lost time and buying luxury goods with a vengeance. Once there were Japanese speaking sales staff, now everyone speaks Mandarin! Too bad I am Hokkien! 



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Spending by Chinese and Asian travelers continues to rise at luxury shopping outlets across Europe
Stylish travelers from China and across Asia are spending big at McArthurGlen’s 20 Designer Outlet centers located across Europe. Total tax-free sales by Chinese shoppers rose 270% in the past two years (2012 and 2013). Chinese visitors now account for more than 20% of all tax-free sales at McArthurGlen Designer Outlets, and they spend eight times more than the average shopper – a figure that rises to a factor of 10 at the flagship Italian centres. Shoppers from South East Asia and South Korea also recorded impressive sales growth last year.

The most popular McArthurGlen Designer Outlets for Chinese shoppers in 2013, in terms of total spending, were:
  • Roermond (in the Netherlands near the German border) – where tax-free purchases by Chinese shoppers increased 17%.
  • Serravalle (Milan) – up 55%.
  • Parndorf (Vienna) – up 30%.
  • Noventa di Piave (Venice) – up 94%.
  • Castel Romano (Rome) – up 20%.
     
Chinese luxury shoppers also hit the stores during a special promotion to celebrate the 2014 Spring Festival Golden Week Holiday. Tax-free sales at McArthurGlen’s 20 European outlets increased by nearly 50% during February 2014, and a total of more than 3,400 specially created Chinese New Year red envelopes and 2,200 tote bags were redeemed.

Shopping for fashion items is the most popular holiday activity after sightseeing, and visiting museums and art galleries, according to a McArthurGlen survey of Chinese travelers in Europe. Around one in three Chinese tourists visiting Europe over a 12-month period, rising to two-thirds when considering just those who went shopping for fashion, visited a designer outlet village. The brand mix is the most important factor for choosing an outlet center, together with customer service and accessibility, and a desirable shopping atmosphere.

New trends are also emerging. Previously, most visitors from China to McArthurGlen’s Designer Outlets arrived from Shanghai, Beijing and Guangzhou, but increasing numbers are now traveling to the centers in Europe from second-tier Chinese cities, where incomes have been rising and interest in designer labels is strong. This greater dispersion of shopping tourist source markets is also a noticeable trend from other emerging Asian markets.

In addition to big spending by Chinese visitors, travelers from South East Asia and South Korea are proving to be avid luxury shoppers. In 2013, visitors from Thailand spent 52% more at McArthurGlen’s Designer Outlets than in 2012, while Malaysian spending increased 48%. Indonesian travelers spent 23% more last year, closely followed by Singapore (up 22%) and South Korea (up 18%).

“We see travelers from China and South East Asia as being the markets that will drive the future growth of our tourism business,” says Julia Calabrese, CEO of McArthurGlen Group. “From our experience, the Chinese love to shop for fashions for themselves and family and friends when they travel. They look to buy that sought-after European luxury brand when in Europe, while, at the same time, avoiding the steep import duties back home. It’s about providing an authentic shopping experience at bargain prices.”


About McArthurGlen Group
McArthurGlen Group, Europe’s leading owner, developer and manager of designer outlets, was founded in Europe by Kaempfer Partners in 1993. The pioneer of designer outlet retailing in the region, McArthurGlen has since developed nearly 600,000 sq m of outlet space, with a current value of over Euro3 billion, and manages 20 McArthurGlen Designer Outlets across eight countries: Austria, Belgium, France, Germany, Greece, Italy, the Netherlands and the UK. The centres are home to the most sought-after luxury, designer and high-street brands, and offer fashion-savvy customers year-round savings of 30-70% in a vibrant shopping environment. In 2013, McArthurGlen became a joint venture between the world’s largest retail developer, Simon Property Group, and Kaempfer Partners. As part of its on-going expansion, the first McArthurGlen Designer Outlet in North America is due to open in Vancouver in 2015. For more information, please visit www.mcarthurglengroup.com.


McArthurGlen Designer Outlet Roermond_2
The most popular McArthurGlen Designer Outlets for Chinese shoppers– Roermond
McArthurGlen Serravalle Designer Outlet_1
Serravalle Designer Outlets which in Milan where tax-free purchases by Chinese shoppers increased 55%








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